In The Weeds is a reality restaurant podcast that shares some real stories and challenges from the restaurant industry to uplift and encourage restaurant owners.
What is the real problem facing restaurants? Is it food, labor, or something else? Is it multiple items? Well, I have my answer and I'll share it in this episode. It might not be what you think it is!
Restaurant offers can be highly beneficial to drive business into a restaurant. And restaurant offers can also be a detriment to the restaurant business. And a lot of restaurant operators don't want to give anything out for free. Believe me, I don't want to give out free stuff either. In this episode, I'll talk about how to do an offer or promotion the right way in the wrong way. I'll break it down to the acquisition cost and ROI on a promotion.
Meet Tory Nelson. Tory is tearing up the craft beer scene in Colorado. Learn the ins and outs of owning the most draft lines in Colorado!
Today I have a guest Michel Falcone. We're gonna talk about building your dream team. Well, most companies are complaining that they are short-staffed let's talk about what you can do about it. Michel Falcone owns restaurants in Canada and is expanding very quickly. He is expanding and building amazing teams at each location. He is going to drop some amazing knowledge on team building. Enjoy
Are freebies killing your business? Is it training your guests to only shop with when you have coupon? There are many operators that are dead set against offers. Most operators don't want to discount a single thing. I'll jump into when you shouldn't and when you should in this episode.
You can't rebrand your restaurant unless you know how to run a restaurant to begin with. Well my guest in this episode, Kristjan Kristjansson, knows how to do both very well! Kristjan is up north in Canada and took his family's decades-old restaurant and totally re-built it. For those of you afraid of change you really need to listen to Kristjan's story. We went a bit longer than normal, but it was so worth it.
Today's guest is Bart Hubbuch. Bart has a great success story. This is Bart's first go-around in the restaurant industry. Let's find out how he's doing four years in. Bart is the owner of Memphis Seoul in Brooklyn. His fusion concept merges Korean and southern cooking. Bart has some great advice for even seasoned Restaurant owners.
This is a very common mistake that's lots of business owners make, especially restaurant owners. I don't blame them, we are taught to watch expenses. The restaurant industry is a tough industry to make money in. There's always a knee-jerk reaction when it comes to where money is going. However many restaurant operators have it wrong. They are treating an investment as an expense. And when you cut this expense you hurt the guest and future sales. What's the saying, “Pennywise dollar foolish”. Check out my latest episode of In The Weeds it might change your mindset.
I seem to get flack for this technique I use to control labor. It's a very untraditional way of cutting labor in the restaurant industry. But once restaurant operators try it they come back and thank me.
Let's talk marketing in this episode. Again everything you do is marketing. In the short episode, I'll talk about something that's super important. You probably already know it. But you have to hear it again.
