Imagine a group of thirsty runners are standing outside of your brewery and not one single one wants to have a beer with you. And it's not because you have terrible beer. It's because you have terrible community involvement.
I swear some businesses still use smoke signals for marketing. From no website, unclaimed business listings to no social media. But most of us know the importance of these and we are doing some of them. And yes it's tough to keep up. That's why you really should listen to this episode. There is one online business listing that most of you are not on. I'll reveal all in this short 11-minute episode.
Are you marketing your business? Or how are you marketing your business? And are you marketing your business the proper way? And of course we all think marketing is placing a print ad, putting an ad on Facebook, sending out an email, placing a Google ad, etc... And most of that cost money. And a lot of us are watching what we're spending. So in a sense, we don't really consider ourselves to be marketing or business if we cut these expenses out. In this episode I will talk about how you are marketing your business already without knowing it.
I come in contact with a lot of salespeople. And lately, I've been hearing of this technology advancement for sales professionals. And I personally think it's stupid. If I did this with my salespeople, also known as waitstaff, I would upset a lot of guests.
For years I've been fighting this productivity technique. I always thought it wasn't for me. Like most of us my day can turn chaotic instantly. I've seen all of my friends do this technique and I've always thought I couldn't do it. Well I'm here to report what's happening since I've succumbed to this productivity technique.
Open table can be a fantastic reservation tool for restaurants. But I can also cost you money at the same time. If you're currently using Open table now then you don't have much to worry about. But if you wants had Open table connected to your reservations then you're definitely going to want to Listen to this short episode. I guarantee you will get more reservations.
Why do some managers perform and others fizzle? In this episode I will talk about the top 10 key factors for every great restaurant manager.
Common hospitality business practice is that the guest is always right. Seems like we're drilled us in from a very early stage in our training. And then we always hear about chefs that kick people out of their restaurants. In the back of the mind we kind of admire them. But what if you are one of them. Is it right, is it wrong? Is the guest always right?
Most of us restaurant owners deal with lots of different types of sales people in many different industries from Food to liquor to electric. But have we ever stopped and really analyzed the successful versus the unsuccessful sales people that we deal with? And the most important question is what is the take away. Can we actually learn and model from the best sales people that we deal with. And how can we adapt that to the way we market and sell to our guests?
After a year-long unintentional break from recording this podcast, I'm back. I'm going to talk about the pitfalls of inconsistency. Yes, the same inconsistency that I was the last year on recording this podcast and sharing valuable information. I'll also be talking about my new book of the lessons that I've learned during Covid in the restaurant world. I'm super excited to be back.